SIGHTLINE LIVE

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.Angie discusses how trust influences every stage of the experience design process, the behaviors that reveal when trust has been earned, and why the smallest moments often have the biggest impact. She also shares her perspective on balancing digital and in person experiences, designing with empathy, and creating meaningful interactions that continue long after an event ends. Whether you're an experiential marketer, event professional, or brand leader, this conversation is filled with practical ideas for creating experiences people remember and relationships that grow over time.Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.

Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client Officer at Nteractive, unpack what it takes to bring a new agency into one of a brand’s most important flagship events without losing what already makes it successful.
 
Using HPE Discover as the case study, they share how to build trust quickly, integrate client and agency teams, preserve years of event knowledge while bringing in fresh thinking, and create a partnership that can perform under pressure. They also explore how attendee feedback and data inform the evolution of the experience, and how HPE extends the impact of its flagship event beyond the show itself.
 
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.  
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Erin Oles is the President and Chief Marketing Officer at Salesforce, leading Global Strategic Events, Executive Marketing, Field Marketing, Product Marketing, Community, Brand, and Messaging. Recently promoted from EVP of Global Integrated Marketing to CMO, Erin brings a unique perspective on how marketing, events, and customer experience work together to propel the brand story and drive business growth.In this episode, Erin takes us inside the thinking behind Dreamforce — one of the world's largest and most revered technology events — and why Salesforce leadership puts so much stock in its events portfolio. She shares how Salesforce turns events into business momentum, why customer stories matter, how AI is reshaping experiences, and what makes an event truly memorable. 
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.  
Want to sponsor or be featured on an episode? ➡️ Reach out to our team today: contact@sightlinelive.com 
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Benja Juster is the Lead Creative Producer, Global Events at HubSpot, where he helps create experiences that bring people together and build meaningful connections. After years creating experiences for some of the world's leading brands, his work sits at the intersection of creativity, community, and live experiences.
 
In this episode, he explores why the most memorable experiences are built through participation, emotion, and community rather than promotion alone. Benja shares how brands can create cultural momentum, what today's experiential industry still misunderstands about authenticity, and why the strongest experiences leave people feeling like they were part of the story instead of simply watching it unfold.
 
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
  
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Liz Urheim, Chief Marketing Officer at Verifone, and Courtney Engel, VP Strategy & Development at Magnet Media, to explore how the most successful brands are turning events into year round marketing engines. Drawing from their collaboration around NRF, they share how strategy, storytelling, and content work together before, during, and after an event to build awareness, deepen engagement, and drive business results.
Liz and Courtney discuss what separates content that extends the life of an event from content that simply captures it, how executive voices amplify event impact, and why every event should support a larger marketing strategy. 
 Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
  
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What makes a brand-agency partnership truly work?
In this episode of SIGHTLINE LIVE, Gil Forer, former partner at EY and current founder of ForerSight Advisors, and Lina Beaudin, VP of Production at C2 Studio, unpack the long-term EY and C2 partnership behind one of experiential marketing’s most ambitious leadership platforms.
They discuss how trust, strategic alignment, and creative tension helped turn big business ideas into immersive experiences with lasting value. For brand leaders, experiential marketers, and agency teams, this conversation is a practical look at what great collaboration really requires - and what becomes possible when both sides operate as one team.
 
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
  
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Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance, and technology, she has spent her career making purposeful moves toward one goal: designing experiences that earn attention at a global scale.
 
In this episode, she gets into how LinkedIn decides when and how to show up at the world's biggest stages like Cannes Lions, SXSW, and CES, why the most impactful experiences often outperform the budgets behind them, and what separates a moment that lives inside the room from one that travels far beyond it. If you have ever wanted to understand what it takes to design experiences that break through the noise, this one is for you. 
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
  
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Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world's most recognized financial institutions.
 
In this episode, Michael gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation. If you have ever wanted to understand what separates a brand moment that sticks from one that fades, this one is for you.
 
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.  
Want to sponsor or be featured on an episode? 
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Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, a global entertainment company built at the intersection of comedy and culture.
With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. In this episode, he gets into what it takes to build live experiences that earn cultural relevance, why comedy is one of the most powerful tools for connecting people, and what brands get wrong when they try to tap into culture without truly understanding it. 
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
  
Want to sponsor or be featured on an episode? 
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Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide.
In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed's owned flagship experience how to decide when to build your own stage versus showing up on someone else's,and what separates events that generate attention from those that generate trust. He also shares the audience insight that reshaped how Lightspeed shows up in market, why B2B brands need to fight harder for heart in their experiential work and what most brands get wrong when they sponsor an event. 
  
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
  
Want to sponsor or be featured on an episode? 
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